Monday, August 31, 2009

What is Good Customer Service

What are some of the ways various businesses can provide excellent customer service?
  • Remember that you are there to serve the customer. If you don't have customers you don't have a business or a job. Happy customers keep coming back. I think many places have forgotten rule 1 "The customer is always right." Rule 2 is: See rule 1.
  • Listen to your customer. There is nothing more annoying than someone telling you their policies without actually listening to what you have to say. The best sales person will listen to what you are saying so that they can sell you the product you actually want.
  • Handle the complaints. You probably won't always be able to provide perfect customer service to everyone. When you have a complaint, fix it. Make sure your customer will want to come back regardless of the service this time.
  • Be careful of your reputation. Remember that your customer will probably tell others about your service, whether it was good or bad. When I teach customer service courses, I always have examples to share about both good and bad customer service and the companies that provided each type.
  • Always keep your promise. Another frustrating aspect about businesses is when they tell you something will be delivered on a certain day and it doesn't come until the next week. If you tell a customer "I will get that for you right now." get it right now, don't go do something else.
  • Smile. If you don't like your job, find one that you do. It isn't the customer's fault that you have had a bad day. A customer deserves to be served by friendly smiling staff, it makes everyone's experience more enjoyable.
  • If you have staff train them. If you don't know how to train them to provide excellent customer service, spend the money to hire someone who does. The money spent will increase your business and your bottom line.
  • Be helpful. If a customer asks where something is, don't just say aisle 3, show them where it is. They may have more questions when they see the product they are searching for.

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