Companies spend a lot of money on advertising, whether it is in the printed media or on TV or radio. One unhappy customer can destroy an advertising budget and of course, happy customers save the company money while bringing in more customers.
Ever see someone with a bad haircut? You want to know where that person went so you don't make the same mistake. The same works for Word of Mouth Advertising, it is what people say to their friends and family that can make or break a company. How many times have you gone to see a movie because someone ranted and raved about it saying how good it was?
Don't under estimate Word of Mouth. Make sure your customers are telling others good stories about your business. What is even better is to tell customers that they will get something for a referral. Think about what you can give to someone who refers a customer to your business. It just makes good business sense.
Another option is to give the new customer something when referred. All you have to do is give the customer something he can give to family and friends that they can take to the place of business in return for a rebate or some other "gift".
Remember your customers are one of your most important assets. After all They say that Christianity started with 12 men who told others.
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Great post Eleanor and so true. Good or bad gets around.
ReplyDeleteRight on Eleanor. Word of mouth is the best free advertisment you can get. Many people forget just how important someone speaks of your business can have such a huge impact.
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